Every shoe has its own story. In today’s market, young Fake Jordan Sneaker Fans pay more attention to the grades brought by high prices, but ignore the culture of the shoes themselves. Shoe lovers should understand the story behind each pair of shoes. Today, let’s talk about the “AJ1” that opened the Air Jordan era.
The name of Michael Jordan, I believe people all over the world have heard of it, the “flying man” and “the God of Basketball” the greatest basketball player in the NBA. In the early 1980s, Nike was not optimistic because of the fierce competition among major brands. They decided to let it go and signed a five-year, $2.5 million contract with the budding Jordan. In 1984, this was a huge price contract. After that, they had this pair of subversive Air Jordan 1.
The AJ1 modified according to AF1 is deduced with black and red color matching, but the former is lighter and more suitable for the foot surface than the latter. Because the manufacturing process at that time was not mature enough, the Air cushion on AF1 deliberately thickened the thickness of the midsole, resulting in a bit bulky; while AJ1 finally succeeded in planting a thinner PU midsole after numerous failures. Into the Air sole air cushion, without reducing the cushioning function, the weight is effectively reduced and the stability has been further improved. In order to better fit the feet, the AJ1 reduces the height of the inner compartment of the shoe and adopts a unique upper cut design to make it look more refined. The flying wing logo on the side of the upper is the icing on the cake. However, the more fitting design leads to a decrease in the compatibility of the Jordan 1, especially the toe cap. Those with fat feet may not be able to comfortably ride it.
AJ1 was officially launched in 1985. It is said that the gang owner said after seeing these shoes for the first time: “Only clowns can wear such shoes, I will not wear those shoes.” After the designer tried to persuade for a long time, Jordan just put it on. During the team’s training, his teammates also told him: “Your shoes are really ugly.”
And at that time, the NBA had very strict regulations on the color matching of players’ shoes. In that era of black and white, high-profile red meant violations. Jordan was issued a fine of $1,000 per game, and finally $5,000 per game, but this ban became Nike’s best advertising, so Nike paid Jordan a high fine, while vigorously promoting the AJ1 generation and asking Jordan to continue to wear it, which also makes everyone want to have a pair of shoes that are banned by the NBA, and finally they are basically empty on the shelves. In Jordan’s rookie season, he averaged 28.2 points, 5.9 assists and 6.5 rebounds per game, winning the title of “Rookie of the Year”. The ban and Jordan’s perfect performance contributed to the success of AJ1.
Today, people wear the Air Jordan 1 for that feeling in their hearts and to commemorate the great Jordan era.